Tencent is taking the expansion of its popular Wechat social messaging app into the U.S. market quite seriously, as well it should with the recent $19 billion acquisition of rival service Whatsapp by Facebook.
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| Victoria Wu of Tencent's WeChat at Silicon Dragon SF 2014 forum |
The Chinese social media giant has hired Victoria Wu, a 30-something, articulate Stanford MBA grad with Boston Consulting and startup smarts as its ambassador for the WeChat brand in the U.S. So serious is Tencent about creating a separate international identity for WeChat that Tencent management doesn’t want WeChat to be uttered in the same sentence as the company name. Is this about appearing to be less of a Chinese brand for the Shenzhen-based company? Could be.
Keep reading post at Forbes.com, WeChat.
