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Wednesday, March 19, 2014
Tencent Pushes WeChat Social Messaging App In US, Watch Out Whatsapp!
Tencent is taking the expansion of its popular Wechat social messaging app into the U.S. market quite seriously, as well it should with the recent $19 billion acquisition of rival service Whatsapp by Facebook.
Victoria Wu of Tencent's WeChat at
Silicon Dragon SF 2014 forum
The Chinese social media giant has hired Victoria Wu, a 30-something, articulate Stanford MBA grad with Boston Consulting and startup smarts as its ambassador for the WeChat brand in the U.S. So serious is Tencent about creating a separate international identity for WeChat that Tencent management doesn’t want WeChat to be uttered in the same sentence as the company name. Is this about appearing to be less of a Chinese brand for the Shenzhen-based company? Could be.