Tencent Pushes WeChat Social Messaging App In US, Watch Out Whatsapp!
Tencent is taking the expansion of its popular Wechat social messaging app into the U.S. market quite seriously, as well it should with the recent $19 billion acquisition of rival service Whatsapp by Facebook.
Victoria Wu of Tencent's WeChat at
Silicon Dragon SF 2014 forum
The Chinese social media giant has hired Victoria Wu, a 30-something, articulate Stanford MBA grad with Boston Consulting and startup smarts as its ambassador for the WeChat brand in the U.S. So serious is Tencent about creating a separate international identity for WeChat that Tencent management doesn’t want WeChat to be uttered in the same sentence as the company name. Is this about appearing to be less of a Chinese brand for the Shenzhen-based company? Could be.
Rebecca is the author of Startup Asia (Wiley, 2011) and Silicon Dragon (McGraw-Hill, 2008), and a contributor to Forbes, writing about innovation and entrepreneurship globally. In 2009, she established news and events group Silicon Asia.
Rebecca has appeared on Channel News Asia, Fox Business News, CCTV, SkyTV and Reuters TV. She has spoken at Harvard, Yale, Columbia and USF.
Her consulting work includes a white paper on China outsourcing and tech innovation trends for KPMG, digital marketing content for Sony Ericsson. In 2010, she provided expert testimony before a U.S.-China Commisssion in Washington, DC.
Earlier in her journalistic career, Rebecca was an international editor at Red Herring, AVCJ, AdAge and the Pulitzer-owned International Business. Her articles have appeared in Inc., Fast Company, Harvard Business Review, The Deal, CEO, Huffington Post, AsiaWeek, Asia Inc., Worth, NASDAQ magazine and Wired.
A graduate of Ohio University Scripps School of Journalism and an Asian studies fellow with the Freedom Forum, Ms. Fannin also was a Dow Jones intern at the Dayton Journal Herald. She is a member of the Overseas Press Club.